How to anonymize IP adresses and still be able to exclude internal traffic

Abstract

the GDPR requires you to anonymize IP adresses, which sets up an issue, as this will affect internal traffic being filtered off in Google Analytics. Follow this post to learn on how to deal with this

Date
2018-12-01 00:00 — 00:00
Location
Copenhagen

Original Link

Anonymization of IP adresses with Google Tag Manager from Danny Mawani Olsen
Avatar
Danny Mawani Holmgaard
Data Engineer

I work with getting the right data into the right places, so actions can be taken from it.

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