A place where I try to blog about my daily challenges and solutions within R, Google Cloud Platform, Tag Management and Analytics.

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Lead Analyst.


Sep 2017 – Present Copenhagen, Denmark
Responsibilities include:

  • Web analytics tracking
  • Data Pipelines
  • Statistical research
  • Datavisualization and BI

Senior Analyst.

Digitas LBI

Sep 2016 – Sep 2017 Copenhagen, Denmark
Helping companies take datadriven decisions by investigating their Key Business Objectives and converting them to KPI’s. Responsibilities include:

  • Technical implementations of scripts and tags
  • Strategic online business development
  • Reporting and visualization of data *Workshops and development of internal skills within organisations

Web Analytics Specialist.

IIH Nordic

Jan 2014 – Sep 2017 Copenhagen, Denmark
Creating the conditions for customers, to take datadriven decisions. This is done by ensuring that the data can be trusted, segmented to the individual who has to take decisions in a company, and most important of all: Make sure that the KPI’s that is being measured, makes sense in helping the company grow. This is done by measuring conversion points that shows how the company is performing, as well as giving an insight into the users journey with the company. Responsibilities include:

  • Datavalidation
  • Google Analytics master class training
  • Implementation of Analytics And Tag Management
  • Implementation of Analytics And Tag Management

Recent Posts

This is a simple how-to guide on doing basic things with measurement protocol

How to compare data from GA to another dataset to see if there are any discrepencies

Benchmarking your data can be rough. In this post we go through how to pull data from multiple GA accounts

Making changes to your pipelines can be rough if you are multiple people working on the same project. This guide shows you how to use …

Recent & Upcoming Talks